7: Starting at Nonconformity: MLS apparel
Idea: Many people show nonconformity through the clothing they wear. MLS could partner with a clothing brand to create a collection of fitness wear for men and women. The designs would be bright and unique (even more than current designs for fitness wear).
Possible brands: Adidas, Nike, Under Armour, Athleta
I don’t think this idea shows nonconformity enough. I’d like to alter it to make it more rebellious. 3/16