24: Purpose: MLS and Athleta
Idea: Athleta is a women’s clothing brand. They offer many different types of clothing, but specialize in yoga/workout clothes. Athleta is a great brand. They encourage women to be healthy, strong, and confident. I think that if MLS partnered with Athleta, MLS would be able to acquire a significant amount of new female fans.
Most professional sports teams focus on men when it comes to a desired fanbase. It makes sense, men tend to be much more interested in sports than women. But shouldn’t these brands at least try to advertise to women? If MLS were to start advertising to women, maybe other brands would follow.