39: No Directive: Free Spirit
For this post, I started by thinking of people who are considered nonconformists. I thought about nonconforming artists, musicians, scientists, political activists, etc…
I started to think about hippies during the 70’s. I also thought about people who are considered ‘hippies’ today. I thought about the idea of a free spirit and I found this definition.
Free spirit- noun, a person with a highly individual or unique attitude, lifestyle, or imagination; nonconformist
I think this definition definitely relates to the MLS brand.
Scenario/Story: Three girls are walking down a street. They all seem to be dressed in a somewhat unusual way. They look almost like hippies. The girls walk up to a MLS stadium. They buy tickets and walk into the stadium. Suddenly, the camera zooms in on a necklace that one of the girls is wearing. The necklace has a MLS logo.
‘Be a free spirit, be a MLS fan’
‘Free spirits make the best MLS fans’