39: No Directive: Free Spirit

39: No Directive: Free Spirit

For this post, I started by thinking of people who are considered nonconformists. I thought about nonconforming artists, musicians, scientists, political activists, etc…

I started to think about hippies during the 70’s. I also thought about people who are considered ‘hippies’ today. I thought about the idea of a free spirit and I found this definition.

Free spirit- noun, a person with a highly individual or unique attitude, lifestyle, or imagination; nonconformist

I think this definition definitely relates to the MLS brand.

Scenario/Story: Three girls are walking down a street. They all seem to be dressed in a somewhat unusual way. They look almost like hippies. The girls walk up to a MLS stadium. They buy tickets and walk into the stadium. Suddenly, the camera zooms in on a necklace that one of the girls is wearing. The necklace has a MLS logo.

‘Be a free spirit, be a MLS fan’

‘Free spirits make the best MLS fans’

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