49: No Directive: Neon Signs
Idea: MLS stadium entrances surrounded by neon light signs. The neon light signs could be in the shape of soccer players, soccer balls, soccer goals, etc… They could be in the shape of the different MLS team logos. The signs could also have rebellious sayings (ex. do what you want, never conform, go rogue). These signs could be used to draw attention to the MLS stadium entrances.
Nonconformity? I think the rebellious sayings show nonconformity. I also think neon signs appeal to indie culture and this relates to MLS.